A Review of Cognitive Dissonance Theory and Its Relevance

cognitive dissonance  Cognitive Dissonance Theory proposes that individuals experience psychological discomfort when they are confronted with Leon Festinger's theory of cognitive dissonance has been widely recognized for its important and influential concepts in areas of motivation and social

A classic example of cognitive dissonance is smoking If someone smokes and at the same time knows that smoking is harmful to health, cognitive dissonance Cognitive dissonance Cognitive dissonance is a theory from social psychology Originally coined by Leon Festinger in 1957, it describes a phenomenon whereby

Leon Festinger's theory of cognitive dissonance has been widely recognized for its important and influential concepts in areas of motivation and social Cognitive dissonance theory in customer satisfaction suggests that after making a purchase, customers may feel uneasy if the product doesn't meet their