Attribution - Definition & Examples -

attribution  Attribution models are frameworks for analyzing which touchpoints or marketing channels get credit for a conversion in the customer's journey  What is attribution theory? Attribution theory is how we attribute feelings and intentions to people to understand their behaviour For example,

ATTRIBUTION definition: the act of attributing ; ascription What is marketing attribution? Marketing attribution is the way advertisers determine how marketing tactics—and subsequent customer interactions—contributed to

Attribution is an advanced multi-touch attribution company that empowers every marketer with the data to convert more buyers and maximize ROI With a patent What is marketing attribution? Marketing attribution is the practice of identifying and evaluating marketing touchpoints that a customer encounters on their